Marketing is an evolving beast – with new software tools, search engine algorithms and social media platforms to learn every day. As we begin to close out the year, let’s set the scene and take a look at some key marketing findings
22
Feb
Feb
Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]
15
Dec
Dec
Disruption can be characterised as innovative new businesses sweeping away old ways of doing things. The emergence of several new-wave providers in urban areas of East Coast Australia has created a peer-to-peer storage market which matches spare space in a room, home, backyard, office or garage to consumers over the net. Disruptors should not be […]
01
Dec
Dec
Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]
15
Nov
Nov
A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to end and take the time […]
News & Blogs
Top 5 things you should do (but typically don’t) to keep your self storage facility full
05
Oct
Oct
Most of the time, the ideas for my posts come from random moments of inspiration while waiting for something (be it the coffee machine or traffic lights), but today’s post actually comes from Thom – a client who suggested I tackle this one for him. So let’s dive right in and look at five ways to […]
30
Aug
Aug
Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days. The […]
13
Jun
Jun
Your current and past storers provide a wealth of information to you as part of their storage journey with you. By analysing your current (and past) storers, you can learn a lot about your “average storer” and use this to make targeted decisions about marketing spend, facility improvements and if expanding, what mix of units […]
02
Jun
Jun
A typical concern of self storage owners is the freehold property worth. While this used to encompass just its real assets (land, buildings, site improvements, fittings and fixtures, etc) and its notional leasehold or business value elements, it now also needs to include its “digital real estate”. This has been defined as website names, social […]
02
Mar
Mar
Using video for self storage is a great way to market and promote your self storage facility If you’ve ever wondered whether you can use video to promote your self storage business, then the short answer is yes! Don’t look at video as just another sales tool but rather, a tool to build occupancies. It […]
