Tag Archives: Web

Quick Wins for Your Self Storage Marketing

storman marketing features

Marketing is an evolving beast – with new software tools, search engine algorithms and social media platforms to learn every day. As we begin to close out the year, let’s set the scene and take a look at some key marketing findings

Using Customer Journey Maps to Improve Experiences (Part 3)

Customer Journey maps

Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]

Disruption & Self Storage

Disruption can be characterised as innovative new businesses sweeping away old ways of doing things. The emergence of several new-wave providers in urban areas of East Coast Australia has created a peer-to-peer storage market which matches spare space in a room, home, backyard, office or garage to consumers over the net. Disruptors should not be […]

Using Customer Journey Maps to Improve Experiences (Part 2)

Storman-Cloud

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]

Using Customer Journey Maps to Improve Experiences (Part 1)

Storman-Cloud

A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to end and take the time […]

Top 5 things you should do (but typically don’t) to keep your self storage facility full

Most of the time, the ideas for my posts come from random moments of inspiration while waiting for something (be it the coffee machine or traffic lights), but today’s post actually comes from Thom – a client who suggested I tackle this one for him. So let’s dive right in and look at five ways to […]

Why Your Business Should Invest in Digital Real Estate

Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days.   The […]

How Analysing Current Storers Can Help You Find Future Storers

Your current and past storers provide a wealth of information to you as part of their storage journey with you. By analysing your current (and past) storers, you can learn a lot about your “average storer” and use this to make targeted decisions about marketing spend, facility improvements and if expanding, what mix of units […]

How to Use Video to Promote Your Self Storage Business

Using video for self storage is a great way to market and promote your self storage facility If you’ve ever wondered whether you can use video to promote your self storage business, then the short answer is yes! Don’t look at video as just another sales tool but rather, a tool to build occupancies. It […]

Social Media Can Work for Your Self Storage Business. Here’s How.

Today nearly everyone (and their pets) are on social media. Social media isn’t simply a distraction used to fritter away idle hours. It’s a medium – some might say the medium – through which we engage with others and consume information. Consider these findings from the Yellow Social Media Report: 69 per cent of Australians use social […]