Social Media

Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days.   The […]

I recently had the pleasure of presenting at the Self Storage Association of Australasia’s (SSAA’s) 2017 “Staff Retreat”, which was held at the Novotel Sydney Central. Following the conference welcome & introduction, I kicked off Day 1 with a session titled Marketing Strategies for the Self Storage Industry – where I took delegates through a […]

If you’ve ever wondered whether you can use video to promote your self storage business, then the short answer is yes! Don’t look at video as just another sales tool but rather, a tool to build occupancies. It tends to work really well when you want to show off your facility or show users how […]

Today nearly everyone (and their pets) are on social media. Social media isn’t simply a distraction used to fritter away idle hours. It’s a medium – some might say the medium – through which we engage with others and consume information. Consider these findings from the Yellow Social Media Report: 69 per cent of Australians use social […]