Tag Archives: Sales

Using Customer Journey Maps to Improve Experiences (Part 3)

Customer Journey maps

Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]

Using Customer Journey Maps to Improve Experiences (Part 2)

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Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]

Using Customer Journey Maps to Improve Experiences (Part 1)

Storman-Cloud

A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to end and take the time […]

Why Your Business Should Invest in Digital Real Estate

Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days.   The […]

How to Use Video to Promote Your Self Storage Business

Using video for self storage is a great way to market and promote your self storage facility If you’ve ever wondered whether you can use video to promote your self storage business, then the short answer is yes! Don’t look at video as just another sales tool but rather, a tool to build occupancies. It […]

Social Media Can Work for Your Self Storage Business. Here’s How.

Today nearly everyone (and their pets) are on social media. Social media isn’t simply a distraction used to fritter away idle hours. It’s a medium – some might say the medium – through which we engage with others and consume information. Consider these findings from the Yellow Social Media Report: 69 per cent of Australians use social […]

Why staff training really adds up

For many storage facility owners, staff training sits lower down on their list of priorities. To them, it seems like one big cost that doesn’t really add that much to their bottom line. But let’s look for a moment at some of the reasons why renters choose one self storage business over another in the first […]

The importance of follow-up

Following up leads (sales enquiries) is one of those self storage tasks that often gets left to the bottom of the ‘to-do list’. It takes time and some of your staff may not feel comfortable calling back out of the blue – but it’s also one of the most important aspects of the sales process; now-so more than ever. […]

Not all Self Storage Facilities are created equally

No two businesses are the same – especially nowadays, as companies adapt to a changing marketplace & become more creative with their offerings in an attempt to “stand out from the crowd”. With this in mind, it’s important to make sure your prospects (potential customers) understand your points of difference. After all, if they’re shopping […]

9 New Ways to Engage Your Customers via SMS [Tipsheet]

As I mentioned last month, SMS is quickly becoming the next must-have tool in your arsenal for keeping in touch with your customers… but with communications going out to different customers, on different days, for different things – how can you get a handle on customer communications? Storman’s automation engine, called Daily Processing, knows exactly […]