Sales
Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days. The […]
If you’ve ever wondered whether you can use video to promote your self storage business, then the short answer is yes! Don’t look at video as just another sales tool but rather, a tool to build occupancies. It tends to work really well when you want to show off your facility or show users how […]
Today nearly everyone (and their pets) are on social media. Social media isn’t simply a distraction used to fritter away idle hours. It’s a medium – some might say the medium – through which we engage with others and consume information. Consider these findings from the Yellow Social Media Report: 69 per cent of Australians use social […]
As someone who’s been in the self-storage industry for over a decade, I’ve seen vast improvements in the way self storage facilities present themselves. As facilities raise the bar in terms of their marketing and pricing, it’s time to think outside the box in order to stand out from the crowd. Let’s take a look… […]
Introduction The owner of a small self storage facility needs to wear many hats – more so than ever before, given we need to work harder to make our business stand out from the crowd. You have to chase payments, clean sheds, input customer data, respond to emails, follow-up leads (sales enquiries), process move ins / move outs, […]
For many storage facility owners, staff training sits lower down on their list of priorities. To them, it seems like one big cost that doesn’t really add that much to their bottom line. But let’s look for a moment at some of the reasons why renters choose one self storage business over another in the first […]
Having worked in the self storage industry for almost a decade, I’ve visited many self storage facilities over the years. Sometimes, my visits are to train facility staff & managers on new tools available at their disposal, whereas other visits are to help a new owner make sense of the beast they’ve inherited (or purchased) […]
Following up leads (sales enquiries) is one of those self storage tasks that often gets left to the bottom of the ‘to-do list’. It takes time and some of your staff may not feel comfortable calling back out of the blue – but it’s also one of the most important aspects of the sales process; now-so more than ever. […]
No two businesses are the same – especially nowadays, as companies adapt to a changing marketplace & become more creative with their offerings in an attempt to “stand out from the crowd”. With this in mind, it’s important to make sure your prospects (potential customers) understand your points of difference. After all, if they’re shopping […]
As I mentioned last month, SMS is quickly becoming the next must-have tool in your arsenal for keeping in touch with your customers… but with communications going out to different customers, on different days, for different things – how can you get a handle on customer communications? Storman’s automation engine, called Daily Processing, knows exactly […]
