Tag Archives: Posts by Andy

Quick Wins for Your Self Storage Marketing

storman marketing features

Marketing is an evolving beast – with new software tools, search engine algorithms and social media platforms to learn every day. As we begin to close out the year, let’s set the scene and take a look at some key marketing findings

Using Customer Journey Maps to Improve Experiences (Part 3)

Customer Journey maps

Part 3: Prioritise, Implement & Test Now that we understand the importance of the customer journey and have mapped our touchpoints with an emotional state, it’s time to make some improvements – but where to start? The easiest way to decide where to spend your energy (and time) first, is to look at which particular […]

Using Customer Journey Maps to Improve Experiences (Part 2)

Storman-Cloud

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1 of this series, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to […]

Using Customer Journey Maps to Improve Experiences (Part 1)

Storman-Cloud

A Customer Journey is the term given to the complete experience that a customer goes through when interacting with your company and brand. While many companies spend time reviewing parts of the experience (for example, onboarding or transaction-based experiences), it’s just as important to unpack an experience from start to end and take the time […]

Top 5 things you should do (but typically don’t) to keep your self storage facility full

Most of the time, the ideas for my posts come from random moments of inspiration while waiting for something (be it the coffee machine or traffic lights), but today’s post actually comes from Thom – a client who suggested I tackle this one for him. So let’s dive right in and look at five ways to […]

Why Your Business Should Invest in Digital Real Estate

Self storage industry valuer, Malcolm Collins, recently wrote about freehold property worth. In his piece, Malcolm spoke of the traditional ‘real-world’ assets that one needs to consider when evaluating property worth – such as land, buildings, fixtures, fittings, etc. However, as Malcolm pointed out, digital real estate is just as important these days.   The […]

How Analysing Current Storers Can Help You Find Future Storers

Your current and past storers provide a wealth of information to you as part of their storage journey with you. By analysing your current (and past) storers, you can learn a lot about your “average storer” and use this to make targeted decisions about marketing spend, facility improvements and if expanding, what mix of units […]

Why staff training really adds up

For many storage facility owners, staff training sits lower down on their list of priorities. To them, it seems like one big cost that doesn’t really add that much to their bottom line. But let’s look for a moment at some of the reasons why renters choose one self storage business over another in the first […]

The importance of follow-up

Following up leads (sales enquiries) is one of those self storage tasks that often gets left to the bottom of the ‘to-do list’. It takes time and some of your staff may not feel comfortable calling back out of the blue – but it’s also one of the most important aspects of the sales process; now-so more than ever. […]

Not all Self Storage Facilities are created equally

No two businesses are the same – especially nowadays, as companies adapt to a changing marketplace & become more creative with their offerings in an attempt to “stand out from the crowd”. With this in mind, it’s important to make sure your prospects (potential customers) understand your points of difference. After all, if they’re shopping […]